Tuesday, July 24, 2012

Let's Build Something...Together

Lowe's Home Improvement has an extremely effective ad campaign: "Let's build something together."



Brilliant.  It enables.  It encourages and above all, it instills a confidence that even the least likely can---with a little help---acquire the know-how to build a deck, paint a room or fix a leak.

It is probably a good thing that the Obama camp was not hired to help Lowe's with their advertisement strategy.  It would probably read something like, "Just who do you think you are coming in here acting like you can build something.  Well, you certainly you better realize that you can't do it without us."

Hmm.  I wonder how many weekend projects would ever get finished if every handyman was belittled and then told that they didn't have the right to celebrate accomplishments because they certainly didn't build it on their own.

Sadly, given President Obama's recent, "You didn't build that" speech, this is the approach he is taking with the entrepreneurial spirit in America.

***

President Obama and Mitt Romney have two very different strategies when it comes to rebuilding our fragile economy.  Who's approach will work?

It is becoming increasingly clear that as the two men look into the eyes of small business owners across this country, the president's message is, "You need me."  But Mitt Romney looks into the eyes of those same business owners and says, "No, actually, I need you."

Image from america is angry.com


There is a drastic difference in the approach these men would take to help the business environment in America.

Who is right?

Yesterday, Mitt Romney appeared on CNBC's "The Kudlow Report" and he talked about the economy and discussed the president's "You didn't build that" speech.

Romney said, "The context is worse than the quote.  This is an ideology which says, hey we are all the same here.  We ought to take from all and give to one another.  And that achievement, individual initiative and risk taking and success are not to be rewarded as they have in the past.  It's a very strange and in some respects, foreign to the American experience type of philosophy.  We have always been a nation that has celebrated success of various kinds."

Romney criticized the president's approach to fixing the economy.  He bluntly said that his efforts have not worked.  He said, "I think the president made an error coming into office and deciding that the economy would take care of itself.  He focused his energy on a series of liberal plans that he and his friends have been working on for years--a take over of the health care industry---a massive regulation of financial services---trying to impose unions where employees don't want them---a new energy policy---slowing down the leasing of federal lands for the production of oil and gas.  All of these things, not coincidentally, had the impact of slowing job creation and making them less likely for entrepreneurs to either open their doors or expand hiring."

Image from CNBC


I completely agree with Mitt Romney.  If we want to get people working again, we can't demonize success.  For nearly four years, the president has initiated legislation which has not helped businesses thrive.  In fact, the exact opposite happened and countless businesses have closed their doors.  As Mitt Romney told Larry Kudlow, Obama focused on the wrong things and America is still suffering because of it.

Our president is looking at small business owners in America and seems to be telling them, "Look, you didn't build that.  So, let me tell you exactly how you are going to build it."

Mitt Romney looks at small business owners in America and is telling them, "Not only did you build that, but let me help you make it even better, even stronger and even more prosperous.  Let's build something better...together."

Image from CNN

Romney's approach is unique.  His approach is inspiring.  I have no doubt that Romney's approach will enable rather than hinder growth.

So why can America trust that Mitt Romney is right?  Because his 25+ year track record reflects an individual whose approach has overwhelmingly---(80% of the time)---helped rather than hindered the success of countless businesses and institutions.

Can the same be said for our president?  Absolutely not.

When it comes to my weekend projects, I'll continue to go to a place that encourages me by saying, "Let's build something together."  When it comes to the rebuilding of my country's economy, I am going to continue to support the candidate who is saying, "You did build it and I am going to help you make it even better and even stronger."

Go Mitt.

  



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