Overcoming a Unique Resistance

Mitt Romney is winning this race--by a lot.  Millions of people have voted for him.  He has won more states, delegates, votes, and endorsements and he continues to appeal to a broader demographic than any of his rivals.  Yet, the media focuses only on his tepid support from the ultra-conservatives--voters who are predominantly white evangelicals.

Are we really surprised that Mitt Romney is having difficulty sealing the deal with white evangelicals?  Individuals who are admittedly and openly skeptical about the Mormon church as a whole?

The media should not act surprised.  Yes, Mitt Romney might be struggling to seal the nomination, but it may have nothing to do with "Mitt the Candidate," but have more to do with "Mitt the Mormon."

Photo from Bloomberg.com

Mitt Romney has to overcome a unique hurdle that no other candidate is being asked to do--calm concerns about his faith.  A difficult obstacle.  It is taking more time.

The question is can he do it?

The answer, undoubtedly yes.  He already is.

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He picked up two more key endorsements--two governors from two very southern states.  Both Governor Phil Bryant from Mississippi and former Alabama governor Bob Riley have endorsed Mitt Romney's candidacy.

To date, more representatives, senators, governors, business and political figures have endorsed Mitt Romney than any other candidate.  Why?  They recognize that his experience and leadership are remarkable and that he actually has the skills to know how to repair our fragile economy, unite our country and get America back to the path of prosperity.

Getty Images

These leaders--including millions of voters--see beyond the rhetoric of a campaign speech, beyond any skepticism of his faith, beyond the way the media portrays him as a "stiff" personality, and instead have listened to his message, scrutinized his record, and realized that he is the right leader to face President Obama and the best leader to help our country.

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The next few weeks offer key races in several evangelical states.  So how does Mitt continue to overcome this resistance?

He just needs to keep reminding voters of his strengths.  Remind voters of his abilities.  Accentuate that he is different than the others--not because of his faith--but because of his resume.

This short video clip is exactly how he will do it.  (Click here for link).

"We can't keep buying and spending and passing on debts to our kids.  It is a moral responsibility to believe in fiscal responsibility."

He is the only candidate, including the president, that can say this with the record to prove it.  This is what makes Romney different from all his rivals.  This is what makes him unique.  This is the message that will resonate.

As far as the religious resistance? I am confident that the more people are reminded of that message, the sentiment won't be, "How could we elect a Mormon?" but rather, "How could we not?"

Go Mitt!